You’re finally done planning your lecture or special event — the venue is reserved, the speaker is booked and the last minute preparations are complete. It’s going to be great. Now it’s just a matter of getting people to show up.
Before You Do Anything:
As soon as you confirm the details, write a short paragraph about your event. You will use this description for all your promotional materials. The description must be short and include:
WHO — who is talking, who is sponsoring?
WHAT— what’s going to happen and why is it interesting?
WHEN — the most important part; beware the typo.
WHERE — be as specific as possible about the location.
HOW TO GET MORE INFO — email, phone number and website address (URL).
Web Tactics:
To promote your event through Temerty Medicine channels, please submit a completed events request form outlining the event details.
After you submit the events request form, we will post it on the events calendar and consider it for inclusion in MedEmail. It will also appear on the University’s events page.
Email Tactics:
Email the event info to colleagues who might be interested in your event. Ask them to share it with others.
Send the blurb to relevant academic units and divisions (within U of T and other universities near Toronto) and ask them to share it. Departmental administrative assistants are usually the best contact and may be able help circulate the event info.
Email student groups and campus organizations.
Paid Advertising
Generally, ads in the major media will be outside the scope of your budget. You may consider running paid print ads in U of T community media and other local publications. For example:
It might take a bit of time, but you may also want to create an eye-catching flyer. Consider using this event poster template. Post it on approved bulletin boards around campus and include it in your email promotions.
